The TAG Heuer Monaco is the brand's square automatic chronograph, launched in 1969 as one of the first automatic chronographs and the first in a square water-resistant case. Its defining look is the blue square dial worn by Steve McQueen in the 1971 film Le Mans. It is a design statement rather than a tool watch, suited to buyers wanting a distinctive Swiss chronograph. La Maison Monaco is an authorized TAG Heuer dealer in Canada, with CAD pricing and 0% Flexiti financing on approved credit.
What is the TAG Heuer Monaco and what makes it different?
The Monaco is defined by its shape. Where most chronographs are round, the Monaco sits in a square case, a form TAG Heuer introduced in 1969 as the first square water-resistant chronograph case and one of the first automatic chronographs. The modern Monaco measures 39mm and reads as a design piece more than a sporting tool. The most recognized configuration is the blue dial, the look tied to Steve McQueen, who wore a Monaco in the 1971 film Le Mans, and that blue square remains the reference point for the collection. Today the line is offered with dials in blue, black and grey, and in both left-crown and right-crown layouts, the left-crown placement echoing the original. La Maison Monaco keeps a small, curated selection of Monaco references in stock rather than the full catalogue. The exact dials, crown positions and bracelet or strap options available now are shown in the grid, with current CAD pricing on each product.
What movement powers the modern TAG Heuer Monaco?
The modern Monaco is built around the Calibre Heuer 02, TAG Heuer's in-house automatic chronograph movement. It is a self-winding column-wheel chronograph, so the Monaco winds through wrist motion rather than running on a battery. This movement carries the Monaco's stopwatch function, the reason a chronograph exists, alongside time display. The Monaco is Swiss made and water resistant, intended for everyday wear rather than diving or hard tool use. Earlier Monaco history also includes the Calibre 11, the movement associated with the watch's 1969 debut, and you will still see tag heuer monaco calibre 11 referenced when buyers discuss the line's origins. The references La Maison Monaco lists here use the current Calibre Heuer 02 generation. Movement details, case finish and strap choice vary by reference, so check each product in the grid for its exact specification and current CAD price.
Frequently asked questions
How much does a TAG Heuer Monaco cost in Canada?+
At La Maison Monaco, Monaco references generally fall between roughly $9,800 and $14,350 CAD, with the position in that range depending on the dial, crown layout and bracelet or strap. La Maison Monaco is an authorized TAG Heuer dealer in Canada, so pricing is in Canadian dollars with no conversion. Current CAD pricing is shown on each product in the grid, and 0% Flexiti financing is available on approved credit.
Why is the TAG Heuer Monaco linked to Steve McQueen?+
Steve McQueen wore a blue-dial TAG Heuer Monaco in the 1971 film Le Mans, and that appearance fixed the blue square dial as the watch's signature look. The association is why many buyers search for the Steve McQueen Monaco. The modern collection continues to offer that blue dial alongside black and grey versions. Which dials are in stock now is shown in the grid, with current CAD pricing on each product.
How do I choose between the Monaco dial colours and crown positions?+
Start with the dial. The blue dial is the most recognized, tied to the Steve McQueen Monaco, while black and grey give a more understated look. Then consider the crown position. A left-crown layout echoes the original 1969 design and sits flush against the wrist, while a right-crown version follows conventional placement. All current options use the Calibre Heuer 02. Compare the references in stock and their current CAD pricing in the grid.
Is the TAG Heuer Monaco a chronograph, and what movement does it use?+
Yes. The Monaco is an automatic chronograph, meaning it includes a stopwatch function alongside timekeeping. The modern collection uses the in-house Calibre Heuer 02, a self-winding column-wheel chronograph movement, in a 39mm square Swiss-made case. The watch winds through wrist motion rather than a battery. It is designed for everyday wear rather than diving. Specifications vary by reference, so check each product in the grid.
Is La Maison Monaco an authorized TAG Heuer dealer, and is the warranty included?+
Yes. La Maison Monaco is an authorized TAG Heuer dealer in Canada, so every Monaco is new, authentic and covered by the full TAG Heuer manufacturer warranty. We run dedicated TAG Heuer boutiques at Royalmount in Montreal and Rideau in Ottawa, where the collection can be seen in person. Pricing is in CAD with 0% Flexiti financing available on approved credit, and current CAD pricing is shown on each product in the grid.
