For more than 160 years, TAG Heuer has lived by one rule: precision above all. They are the brand of the chronograph, the official timekeeper of high-stakes sports, and currently, the Official Timekeeper of Formula 1. Their legacy is built on capturing the milliseconds that define victory, establishing them globally as the definitive watch brand for athletes.
Now, the pursuit of precision is expanding from the cockpit to the pavement.
In a powerful new partnership, TAG Heuer has teamed up with athletic powerhouse New Balance to create the Connected Calibre E5 x New Balance Edition. This Luxury Smartwatch is engineered for the dedicated runner, bringing elite performance tracking and guidance to the wrist.
If you’re a serious runner or simply a long-time fan of TAG Heuer Watches, continue reading to know everything about this newest release and where you can buy it in Canada.
Design & Exclusive Aesthetics
The first thing that strikes you about the Connected Calibre E5 x New Balance Edition is the careful fusion of lightweight performance and high-end materials.
The 40mm Titanium Shell
For previous generations, TAG Heuer smartwatches were often defined by their substantial wrist presence. This special edition changes the game by introducing a new, highly wearable 40mm case size. This deliberate choice ensures the watch remains light and comfortable, preventing the fatigue that bulkier smartwatches can cause over long runs.
The material speaks to its intent: the entire case is crafted from Black DLC Grade 2 Titanium with a subtle, sandblasted finish. Titanium offers the best strength-to-weight ratio, making the watch highly durable without being heavy. Protecting the visual heart of the device is a premium Domed Sapphire Crystal covering the bright, crisp 1.2-inch OLED display. This ensures maximum scratch resistance and excellent legibility, even in harsh sunlight.
The New Balance Partnership Details
The collaboration elevates the watch beyond standard aesthetics, tying it directly to the DNA of speed. The design cues are taken straight from New Balance’s elite racing shoe, the FuelCell SuperComp Elite v5.
- Color & Dials: The exclusive color palette is immediately noticeable, featuring pops of violet and vibrant neon green accents throughout the interface and bezel markers. This aesthetic is reinforced by exclusive, co-branded watch faces that display performance data with signature New Balance style.
- The Strap: The watch is secured with an innovative bi-material rubber strap. It features a high-tech textile inlay and an ergonomic comfort pad beneath the wrist, designed to manage sweat and provide a secure, comfortable fit during high-intensity training. Crucially, it features the signature green embroidered New Balance Edition logo.
- Ready for Anything: For wet, grueling workouts, the watch boasts 50-meter water resistance, ensuring durability against rain, sweat, and short swims.
- The Kit: To ensure zero downtime, the package includes an additional running self-fastening textile strap, allowing runners to swap materials instantly to suit their activity.
Performance and Proprietary Technology
Beyond the luxury titanium case and specialized strap, the Connected Calibre E5 x New Balance Edition represents a significant technical leap for TAG Heuer.
The Calibre E5 Engine
The engine driving this dedicated runner’s watch is the Qualcomm Snapdragon 5100+ chipset. This processor is optimized specifically for smartwatches, providing the necessary speed and power efficiency to handle complex sport tracking, real-time metrics, and constant GPS connection without lag.
For athletes who demand reliability, battery life is critical. The Calibre E5 is rated for up to two days in low-power mode, which is solid performance for a luxury device running advanced features. Crucially, the watch boasts fast charging capabilities, ensuring zero wasted time; it can reach 100% charge in just 90 minutes, allowing runners to power up between training sessions quickly.
The New TAG Heuer OS
Perhaps the biggest story here is the software. TAG Heuer has made a strategic break from standard Google Wear OS, choosing instead to run its own proprietary software: the TAG Heuer OS.
This shift was made to give the brand total control over the user experience, allowing it to create a platform that feels more integrated, refined, and distinctly luxurious. It ensures a seamless flow between the brand’s unique dials, the dedicated sports apps, and the watch’s advanced sensors.
Crucially for the luxury market, the new TAG Heuer OS is perfectly optimized for both Android and iOS. Recognizing that a large percentage of their clientele uses Apple products, TAG Heuer ensured robust connectivity by achieving MFi (Made for iPhone) certification. This guarantees fast, stable pairing, reliable data transfer, and seamless integration for iPhone users, a major selling point that eliminates the compatibility headaches often seen with third-party smartwatches.
Runner-Focused Features and Wellness Tracking
The primary selling point for the serious athlete is the best-in-class tracking and exclusive content:
- Precision Positioning (GNSS): For any outdoor runner, accuracy is everything. The Calibre E5 features GNSS (Global Navigation Satellite System) with Dual-Band GPS. This technology provides superior, best-in-class position tracking, ensuring your distances and splits are reliable, whether you’re running deep in a city or on a remote trail. Critically, this offers true phone-free tracking, meaning you can leave your smartphone at home and still record flawless data.
- New Balance Training Plans: Adding immediate value, the watch comes pre-loaded with six exclusive New Balance running plans. Developed with the brand’s performance team, these plans offer personalized guidance for achieving specific goals, such as mastering a 10K, preparing for a half-marathon, or tackling a full-marathon distance. This integration turns raw data into actionable coaching.
Comprehensive Sensor Suite
To fuel its tracking and wellness features, the Calibre E5 is packed with cutting-edge sensors that look beyond just your pace and distance.
- Core Sensors: The watch houses the standard high-performance array, including a high-accuracy Heart Rate Monitor, Compass, Accelerometer, Gyroscope, and Barometer.
- Advanced Wellness: Extending its utility beyond the run itself, the watch is equipped for deep wellness analysis. This includes SpO2 (Blood Oxygen Saturation Monitoring), Breathing Rate, and Heart Rate Variability (HRV). Monitoring HRV is especially important for athletes, as it’s a crucial metric for gauging stress levels and recovery status, helping prevent overtraining.
- Apps: All this data is seamlessly managed and presented through two proprietary apps on the TAG Heuer OS: the TAG Heuer Sports app (for tracking runs, cycling, swimming, etc.) and the TAG Heuer Wellness app (for monitoring steps, calories, active time, and long-term health metrics).
Where to Buy the Watch in Canada?
For customers interested in purchasing this specialized runner’s watch in Canada, the best point of sale is through certified authorized retailers and brand-operated stores:
The best place to secure this special edition is through La Maison Monaco, which offers two excellent avenues for acquiring these TAG Heuer Watches in Canada:
- Boutique Experience:
For a personalized fitting and to view the watch in person, visit the official TAG Heuer Boutique in Montreal, located within the Royalmount.
- Online Shopping:
Browse their official e-commerce platform for direct purchase and shipping convenience across the country.
Key Takeaways
1. The watch introduces the proprietary TAG Heuer OS, featuring MFi certification for flawless integration and reliability with Apple devices.
2. Built for runners, the new 40mm titanium case (Grade 2 DLC) offers a lightweight, high-performance design with 50-meter water resistance.
3. It guarantees best-in-class location tracking using Dual-Band GPS (GNSS), enabling highly accurate, phone-free running data.
4. The special edition includes six exclusive New Balance Training Plans built into the software, guiding users toward major goals like the Marathon.
5. In Canada, the watch is exclusively available through authorized retailer La Maison Monaco, which offers both online shopping and an in-person experience at its TAG Heuer Boutique in the Royalmount complex.
