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TAG Heuer Monaco Split‑Seconds Chronograph F1®: The Ultimate Timepiece of the Canadian Grand Prix 2025
EventsJune 20254 min read

TAG Heuer Monaco Split‑Seconds Chronograph F1®: The Ultimate Timepiece of the Canadian Grand Prix 2025

If you’re a true Formula 1 fan, you know that championships are built, and sometimes lost, in the blink of an eye. This past week in Montréal, the Canadian Grand Prix 2025 delivered just that: raw speed, sharp strategy, and split-second drama that kept fans on the edge of their seats. But while the engines roared […]

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A Double Podium Moment: Russell and Antonelli Shine on the Canadian Grand Prix 2025 Podium with IWC on Their Wrists
EventsJune 20255 min read

A Double Podium Moment: Russell and Antonelli Shine on the Canadian Grand Prix 2025 Podium with IWC on Their Wrists

Image Source Championships are won in milliseconds, and at the Canadian Grand Prix 2025, those milliseconds belonged to Mercedes-AMG. In a race defined by strategy, raw talent, and technical mastery, it wasn’t just engines that stole the spotlight; it was timing. George Russell’s comeback victory and Kimi Antonelli’s first-ever podium delivered a 1–3 finish that […]

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Watches and Winning: What IWC Means to Mercedes-AMG’s Kimi Antonelli
EventsJune 20255 min read

Watches and Winning: What IWC Means to Mercedes-AMG’s Kimi Antonelli

Image Source In Formula 1, every millisecond counts, and no one understands that better than Kimi Antonelli, the 18-year-old prodigy redefining what it means to be fast and focused.  His F1 debut with Mercedes-AMG Petronas goes beyond showcasing raw talent. It’s a statement of precision, timing, and total control under pressure. And on his wrist? […]

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TAG Heuer F1 Solargraph Shines Bright at Montréal’s Formula 1 Grand Prix
EventsJune 20254 min read

TAG Heuer F1 Solargraph Shines Bright at Montréal’s Formula 1 Grand Prix

When TAG Heuer reclaimed its title as the Official Timekeeper of Formula 1, it didn’t stop at stopwatch systems; it channeled that same precision into its wristwear.  Meet the TAG Heuer F1 Solargraph, a brilliant fusion of 1980s racetrack style and cutting-edge solar tech, now shining brightest at Montréal’s Grand Prix weekend. For watch lovers who […]

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Montréal’s Moment: Why the Canadian Grand Prix Is Bigger Than Ever for Watch Enthusiasts
EventsJune 20254 min read

Montréal’s Moment: Why the Canadian Grand Prix Is Bigger Than Ever for Watch Enthusiasts

Image Source The Canadian Grand Prix in Montreal is one of the most anticipated events in motorsport, known for its high-speed drama and unforgettable moments. But this year, it’s not just racing fans who are excited. For watch enthusiasts, the 2025 edition carries even greater significance because, in Formula 1, timing isn’t just important. It’s […]

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At the Heart of Time and Speed: Antoine Pin on TAG Heuer’s Bold F1 Comeback
EventsJune 20254 min read

At the Heart of Time and Speed: Antoine Pin on TAG Heuer’s Bold F1 Comeback

Image Source In the world of Formula 1, precision isn’t a feature; it’s the foundation. And in 2025, TAG Heuer is once again at the heart of it all.  Leading this historic return is CEO Antoine Pin, the visionary behind the brand’s bold comeback as the Official Timekeeper of Formula 1. For Pin, this isn’t […]

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IWC & Mercedes‑AMG Petronas: A Decade of Precision as F1’s Official Engineering Partner
EventsJune 20254 min read

IWC & Mercedes‑AMG Petronas: A Decade of Precision as F1’s Official Engineering Partner

Image Source In Formula 1, milliseconds make champions, and precision isn’t just expected, it’s engineered. That’s why for over a decade, IWC Schaffhausen has served as the Official Engineering Partner of the Mercedes‑AMG Petronas Formula One™ Team, a role focused on technical collaboration, not just sponsorship. Since 2013, this partnership has fused racing performance with […]

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News: TAG Heuer Reclaims the Formula 1 Timing Crown
EventsJune 20254 min read

News: TAG Heuer Reclaims the Formula 1 Timing Crown

Image Source The grid is set. The lights are out. The engines scream to life. And now, time itself belongs once again to a name that shaped the very pulse of Formula 1: TAG Heuer. For the first time in over two decades, TAG Heuer has officially returned as the Official Timekeeper of Formula 1, […]

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What the 2025 Canadian Grand Prix Proved About IWC’s Role in Formula 1
EventsJune 20254 min read

What the 2025 Canadian Grand Prix Proved About IWC’s Role in Formula 1

On the island circuit of Gilles-Villeneuve, milliseconds decided legends. But while fans locked eyes on overtakes and apexes, real precision was unfolding in quieter moments, on the wrists of Mercedes-AMG Petronas engineers. This is where IWC Schaffhausen thrives. At the 2025 Canadian Grand Prix in Montréal, IWC’s role wasn’t cosmetic. It wasn’t about logo placements […]

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Timing the Canadian Grand Prix: How TAG Heuer’s Role as F1 Timekeeper Comes Alive in Montréal
EventsJune 20255 min read

Timing the Canadian Grand Prix: How TAG Heuer’s Role as F1 Timekeeper Comes Alive in Montréal

You feel the torque. You smell the fuel. You see the machines storming around Circuit Gilles‑Villeneuve. But what you don’t hear…is the silent pulse of perfection. Enter TAG Heuer, now officially back as the Timekeeper of Formula 1, marking its return to the heart of motorsport after more than two decades. At the Canadian Grand […]

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Boutique Pit Stop: TAG Heuer’s Race-Ready Installations at La Maison Monaco During GP du Canada
EventsJune 20253 min read

Boutique Pit Stop: TAG Heuer’s Race-Ready Installations at La Maison Monaco During GP du Canada

There are few weekends in the world where adrenaline and elegance coexist in perfect sync. The Grand Prix Montreal is one of them. As the engines scream down Circuit Gilles-Villeneuve, watch lovers find their own kind of thrill just a few kilometers away, inside the refined space of La Maison Monaco. This year, from June […]

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TAG Heuer’s Full-Circle Return as Official Timekeeper of Formula 1
EventsJune 20254 min read

TAG Heuer’s Full-Circle Return as Official Timekeeper of Formula 1

TAG Heuer’s connection to Formula 1 didn’t begin in 2025. It began decades earlier, long before timing graphics appeared on screens or chronographs became collector icons. From the late 1960s, Heuer (before it became TAG Heuer) was already timing laps, sponsoring teams, and building watches specifically for the racetrack. The brand became the Official Timekeeper […]

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