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TAG Heuer lifestyle film

TAG Heuer Watches

Authorized TAG Heuer Retailer in Canada

Overview

La Maison Monaco is an authorized TAG Heuer dealer in Canada, with about 130 TAG Heuer watches priced from $1,900 to $34,000 CAD across the Carrera, Formula 1, Aquaracer and Monaco lines. Each watch carries TAG Heuer's manufacturer warranty, and its product page shows whether it is in stock in one of our 15 boutiques, available to order from TAG Heuer, or out of stock. Dedicated TAG Heuer boutiques are at Royalmount in Montreal and Rideau Centre in Ottawa. Flexiti financing splits full-price purchases of $500 or more into 12 monthly payments at 0% interest, on approved credit.

221 pieces

Showing 24 of 221

Collections

Carrera

79 models

The motorsport chronograph line, introduced in 1963 and named for the Carrera Panamericana race, built for legibility at speed. 45 references, almost all automatic, from $4,550 to $12,650.

Formula 1

52 models

The sports line and the lowest price point in the TAG Heuer range, mostly quartz. 33 references from $1,900 to $7,000, water resistant to 100 m or 200 m, in cases from 38 to 44 mm and above.

Aquaracer

58 models

TAG Heuer's dive line, with a unidirectional bezel and a screw-down crown. 34 references from $2,800 to $6,800, in quartz and automatic, rated 200 m, and 300 m on 17 of them.

Monaco

15 models

The square automatic chronograph launched in 1969 and worn by Steve McQueen in the film Le Mans. 11 references from $9,800 to $34,000, water resistant to 100 m, in 38 to 41 mm cases.

In person

Where to see TAG Heuer in Canada

4 La Maison Monaco locations carry TAG Heuer. Visit, or book a private appointment and we will prepare the pieces you would like to see.

All boutiques

Questions about TAG Heuer

How much does a TAG Heuer cost in Canada?

TAG Heuer watches at La Maison Monaco cost from $1,900 to $34,000 CAD, with a median near $5,400. By line, the Formula 1 starts at $1,900, the Aquaracer at $2,800, the Carrera at $4,550 and the Monaco at $9,800. Price depends on the movement, case material and bracelet.

Carrera or Aquaracer: which TAG Heuer should I choose?

Choose the Carrera for a chronograph with racing heritage, and the Aquaracer if you swim or want a steel sports watch for every day. The Carrera is almost all automatic, with 45 references from $4,550. The Aquaracer starts at $2,800 and is rated 200 m, and 300 m on 17 of its 34 references.

Is the TAG Heuer Monaco still made?

Yes. The Monaco, launched in 1969, is a current TAG Heuer collection with its square case intact. We carry 11 Monaco references, all automatic, from $9,800 to $34,000 CAD, water resistant to 100 m. Check each product page to see whether a reference is in stock, available to order or out of stock.

Where can I see TAG Heuer watches in person in Canada?

You can see TAG Heuer watches at our dedicated TAG Heuer boutiques at Royalmount in Montreal and Rideau Centre in Ottawa. The other boutiques in our network of 15, in Quebec and Ontario, can also help with TAG Heuer, and a watch not on display may be available to order from TAG Heuer. Each product page shows whether a watch is in stock.

Do TAG Heuer watches from La Maison Monaco come with a warranty?

Yes. As an authorized TAG Heuer dealer, we sell every watch with TAG Heuer's manufacturer warranty. The product page shows whether a watch is in stock in one of our boutiques, available to order from TAG Heuer, or out of stock. Servicing is arranged through our boutiques, and the warranty terms are those supplied with the watch.

The Maison

TAG Heuer was founded in 1860 in Saint-Imier, Switzerland, by Edouard Heuer, and made its name in timing precision long before the modern brand name existed. Heuer patented the oscillating pinion in 1887, a chronograph mechanism still used in watchmaking today, and built dashboard timers and stopwatches that timed motor racing and Olympic events through the 20th century. In 1963 Jack Heuer introduced the Carrera, a clean, legible chronograph named after the Carrera Panamericana road race, designed to be read at a glance at speed. In 1969 the brand launched the Monaco, the first square water-resistant automatic chronograph, which Steve McQueen wore in the 1971 film Le Mans and which became a motorsport and cinema icon. The name TAG Heuer dates to 1985, when the TAG Group, short for Techniques d'Avant Garde, acquired Heuer and joined its name to the founder's. Today the maison develops in-house movements, including the Calibre Heuer 02 automatic chronograph with its 80-hour power reserve, and has timed major motorsport events, including Formula 1 and the Indianapolis 500. That combination of chronograph invention, racing pedigree and in-house movements is why TAG Heuer is a core part of our selection, with dedicated boutiques at Royalmount and Rideau Centre.