The world’s most anticipated watchmaking event returns: Watches and Wonders Geneva 2025 is set to be the most exciting edition yet! With 60 prestigious brands exhibiting, including the newly added BVLGARI and six independent maisons, this year’s event solidifies Geneva as the global capital of haute horlogerie.Â
From April 1 to 7, the industry’s top players, young talents, and watch enthusiasts will gather to witness groundbreaking innovations and timeless craftsmanship.
An Unparalleled Gathering of Watchmaking Giants
For one week, Geneva will be home to the biggest names in the watch industry, showcasing their latest masterpieces. Among them, TAG Heuer, Zenith, IWC, and Oris are set to impress with their new creations and technical achievements. TAG Heuer, renowned for its precision-driven chronographs, will unveil new interpretations of its legendary Carrera and Monaco collections. Zenith, the pioneer of high-frequency movements, is expected to push the boundaries of precision further with its latest El Primero innovations. Meanwhile, IWC will bring its signature engineering excellence, possibly expanding its Pilot’s Watch and Portugieser lines. Oris, a brand committed to sustainability and mechanical mastery, will highlight its latest eco-conscious designs and innovative calibers.
Adding to the excitement, many other luxury brands will also be present, revealing their finest timepieces and pushing the boundaries of craftsmanship and innovation.
Spotlight on Youth and Craftsmanship
This year, the event places a special emphasis on the future of watchmaking. In the Salon, the industry’s youngest talents, including promising apprentices, graduates, and master craftsmen, will be in the spotlight. Outside the main exhibition, the city will come alive with initiatives featuring young professionals showcasing their skills in boutiques and the Watchmaking Village. Guided tours, panel discussions, and interactive workshops will provide an immersive experience for visitors eager to discover the art behind fine timepieces.
Public Days: An Exclusive Experience for Enthusiasts
The first four days will be dedicated to professionals, retailers, and the press, but from April 5 to 7, the general public will have the rare opportunity to step into the world of high watchmaking like never before. Attendees can explore cutting-edge releases, admire rare and limited-edition timepieces, and engage with the masterminds behind their favorite brands.
Visitors will also have access to immersive experiences, including live watchmaking demonstrations, expert-led discussions, and interactive exhibits that showcase the artistry and innovation behind each masterpiece. Whether you’re a seasoned collector or a passionate newcomer, this is your chance to witness horology’s finest creations up close and discover the stories, heritage, and craftsmanship that define the industry’s most prestigious brands.
Events Beyond the Salon
Beyond the walls of the exhibition, Geneva itself will become a vibrant hub of watchmaking excellence, celebrating both heritage and innovation. The city’s historic streets and luxury boutiques will come alive with exclusive showcases, interactive discovery workshops, and behind-the-scenes insights into the world of haute horlogerie. Visitors can participate in hands-on watchmaking experiences, guided tours through Geneva’s horological landmarks, and panel discussions featuring industry leaders and master craftsmen.
Every corner of Geneva will offer something extraordinary, from intimate gatherings where collectors share their passion to immersive exhibitions unveiling rare timepieces. The city will provide an unforgettable journey through the past, present, and future of fine watchmaking.
Secure Your Access to Watches and Wonders Geneva 2025
Tickets for the public days will be available starting February 11 at noon, exclusively on watchesandwonders.com. For those looking to elevate their experience, the Premium Package offers an unforgettable VIP journey into the heart of watchmaking, with exclusive access to select showcases and private events.
