Oris made a lasting impression at Watches & Wonders 2025, unveiling its revamped Big Crown Pointer Date collection. The brand’s commitment to combining heritage with modern technology was on full display, offering collectors a fresh take on a classic. With the introduction of in-house movements, new dial colors, and cutting-edge features, Oris continues to innovate while preserving the timeless charm of its iconic designs.
In this blog, we’ll explore Oris’s latest releases, focusing on the Big Crown Pointer Date collection and its exciting new variants.
Oris's Legacy
The Big Crown Pointer Date has been a hallmark of Oris since its introduction in 1938. Known for its clean lines and timeless design, the model became an instant classic and a signature piece for the brand. The distinctive pointer date function, a unique feature where a central hand points to the date on an outer track, which sets the Big Crown Pointer Date apart from other timepieces. Over the years, it has remained a symbol of reliability and practicality, combining elegance with functional sophistication. Its enduring appeal is a testament to Oris’s commitment to producing watches that are not only technically precise but also visually striking.
Oris’s Commitment to Mechanical Watchmaking
Oris has always been deeply rooted in mechanical watchmaking, focusing on the art of crafting mechanical movements rather than relying on quartz technology. Since the brand’s inception in 1904, Oris has made it a point to develop in-house mechanical movements that drive their watches, prioritizing the intricacies of craftsmanship over the convenience of battery-powered timekeeping. This dedication has earned Oris a reputation for producing timepieces that offer not just reliability and accuracy, but also the soul of true horological craftsmanship. Furthermore, Oris has remained independent since 1981, allowing it to maintain a unique creative freedom to produce timepieces that reflect the brand’s values, without corporate constraints, further reinforcing its commitment to excellence in mechanical watchmaking.
Big Crown Pointer Date Calibre 403
The Big Crown Pointer Date Calibre 403 marks a significant leap forward for Oris, powered by their in-house Calibre 403 movement. This new movement offers an impressive five-day power reserve, an upgrade that enhances the watch’s practicality without sacrificing the brand’s signature precision. With its advanced mechanical movement and extended power reserve, this timepiece is designed for watch enthusiasts who appreciate reliability and functionality, alongside timeless design.
Design Features
The Big Crown Pointer Date Calibre 403 features a 40mm stainless steel case, a size that strikes the perfect balance between elegance and wearability. The new green and terracotta matte dials introduce a refreshing, modern look, adding a pop of color while maintaining the sophisticated and clean aesthetic that the Big Crown Pointer Date collection is known for. Whether paired with the classic leather strap or the more robust metal bracelet, this model offers versatility to suit any style. The pointer date function remains a standout feature, while the new dial options provide a contemporary twist on a beloved design, making this timepiece both a functional tool and a striking accessory.
Oris’s Interactive Escape Room Experience at Watches & Wonders 2025
Engagement with Collectors
Oris introduced an exciting and immersive Escape Room experience that captivated attendees and offered a fresh way to connect with the brand. This interactive experience allowed participants to solve puzzles, uncover hidden clues, and explore the intricate details of the Big Crown Pointer Date collection. Through this engaging format, collectors and enthusiasts were not only introduced to the new releases but also gained deeper insight into Oris’s heritage and commitment to mechanical watchmaking.
The Escape Room was more than just a fun challenge, it was a unique opportunity for attendees to engage directly with the craftsmanship and innovation behind Oris timepieces. As participants unlocked each step in the game, they were also discovering the rich history of the Big Crown Pointer Date and its evolution over the years, solidifying their connection to the Oris brand.
Brand Immersion
Oris’s Escape Room experience was a brilliant example of experiential marketing, giving consumers a hands-on way to immerse themselves in the world of Oris. By combining interactive storytelling with product discovery, Oris created a memorable experience that went beyond simply showcasing watches. It allowed attendees to actively participate in learning about the brand’s legacy, mechanical excellence, and innovations.
This approach deepens consumers’ emotional connection to the brand, enhancing their appreciation for Oris’s commitment to sustainability, precision, and unique design. The Escape Room was a standout example of how Oris not only offers high-quality timepieces but also curates experiences that make the brand’s values and history accessible and engaging.
