The Canadian Grand Prix in Montreal is one of the most anticipated events in motorsport, known for its high-speed drama and unforgettable moments. But this year, it’s not just racing fans who are excited. For watch enthusiasts, the 2025 edition carries even greater significance because, in Formula 1, timing isn’t just important. It’s everything.
As Formula 1 returns to Montréal’s Circuit Gilles-Villeneuve, it brings with it not only world-class racing but the redefinition of watchmaking’s place on the grid. From TAG Heuer’s role as the Official Timekeeper of Formula 1 to IWC’s engineering partnership with Mercedes-AMG Petronas, the intersection of speed and horology has never been more compelling.
And right in the middle of it all? La Maison Monaco, Montreal’s premier destination for collectors who know their chronographs like they know their constructors.
The Canadian Grand Prix: Montreal’s Ultimate Race Weekend
Set on a man-made island in the heart of the St. Lawrence River, the Circuit Gilles-Villeneuve is no ordinary racetrack. With its long straights, brutal chicanes, and the legendary Wall of Champions, the Canadian Grand Prix is known for delivering drama, unpredictability, and history-making moments.
This year, the Grand Prix returns from June 13 to 15, coinciding with Formula 1’s 75th anniversary season. Over 340,000 fans are expected to descend on the city, not just for the race, but for the vibrant energy that takes over Montreal. Rooftop parties, pop-up installations, and street events transform the city into an open-air celebration of performance, adrenaline, and craftsmanship.
For Watch Collectors, This Race Is a Showcase
The deep relationship between watchmaking and motorsport was never accidental. It was born from necessity. Before GPS tracking and digital sensors, it was the chronograph that measured greatness. And even today, when every fraction of a second counts, watches remain a symbol of mastery, not just of style, but of split-second control.
For collectors, the Canadian Grand Prix F1 in Montreal isn’t just a visual spectacle. It’s a rare moment to see horology in action, on the wrists of drivers, team principals, and in every broadcast timing graphic. Every sector, every pit stop, every qualifying lap, is timed with precision that echoes through the gears of a fine mechanical movement.
TAG Heuer: Back Where It Belongs
This season, TAG Heuer is officially back as the Timekeeper of Formula 1, a role it last held from 1992 to 2003. It’s not just a symbolic return; it’s a celebration of heritage, engineering, and the soul of the sport. From the Monaco Split-Seconds Chronograph to the colorful Solargraph collection, TAG Heuer Formula 1 Luxury Timepieces are not only inspired by racing, they help define its rhythm.
Expect to see the TAG logo throughout the Grand Prix weekend, from pit lane clocks to driver wrist shots. For those who appreciate the connection between time and velocity, this comeback isn’t just news. It’s a reminder that the spirit of motorsport lives in every finely tuned caliber.
IWC & AMG: Engineering Precision on and off the Grid
While TAG Heuer takes on timekeeping duties, IWC Schaffhausen plays a different but equally thrilling role, as the official engineering partner of the Mercedes-AMG Petronas Formula One Team. Their partnership, launched in 2013, is rooted in shared values: cutting-edge technology, bold aesthetics, and mechanical excellence.
Timepieces like the Pilot’s Watch Performance Chronograph 41 are more than tributes, they’re tools, forged from materials like Ceratanium® and designed for the extreme environments of a Formula 1 paddock. This year, as Lewis Hamilton and George Russell push their AMGs to the limit, IWC remains at the heart of their strategy: measuring, adjusting, and perfecting.
Experience F1 Precision in the Heart of Montreal: La Maison Monaco
While the action unfolds on Île Notre-Dame, something equally exciting is happening in the heart of Montreal. From June 11 to 15, La Maison Monaco, the only official retailer in Montreal for both TAG Heuer and IWC, will be celebrating the race with a special in-store experience.
Expect exclusive boutique-only timepieces, immersive race-inspired installations, and an atmosphere charged with the same spirit you’ll find at the track. This isn’t a pop-up, it’s a curated celebration of timekeeping and performance, right in the heart of the city.
Whether you’re shopping online or visiting the flagship boutique in person, this is your chance to own a piece of the Canadian Grand Prix through timepieces designed for speed, crafted for legacy, and worn by champions.
