La Maison Monaco is quickly establishing itself as a key player in Canada’s luxury watch market. Known for its curated selection of high-end Swiss brands and elevated in-store experience, the retailer is growing its presence across major cities, including Montreal, Ottawa, Québec City, and most recently, Royalmount.
As demand increases for multi-brand spaces that combine product variety with expert service, La Maison Monaco stands out for its focused approach. Each boutique is designed to highlight the identity of the brands it carries while offering clients the knowledge and support expected from a luxury watch retailer.
Positioned as a trusted name in the industry, it continues to shape what a luxury boutique in Montreal and beyond looks like, refined, accessible, and built around the needs of modern collectors.
Royalmount: The New Flagship of Horological Luxury
Located in the heart of the Greater Montreal area, Royalmount has quickly become a new hub for luxury shopping in Quebec. It offers a curated environment for high-end retail, and La Maison Monaco is part of that foundation.
The La Maison Monaco boutique at Royalmount brings together some of the most respected Swiss watch brands under one roof, including Hublot, IWC Schaffhausen, TAG Heuer, Omega, Zenith, Longines, and more. It’s a multi-brand space designed to give collectors and first-time buyers direct access to a wide range of horological styles and technologies.
One of the boutique’s key highlights is the opening of the first and only IWC boutique in Quebec, a significant addition that strengthens La Maison Monaco’s role as a leading luxury watch retailer in the province. The space is carefully designed to reflect each brand’s identity while maintaining a cohesive, modern layout that supports an immersive client experience.
Expansion Across Canada
Beyond Montreal, La Maison Monaco is steadily expanding its presence across key cities in Canada, making luxury watch retail more accessible to a broader range of clients.
In Ottawa, the brand operates a dedicated Omega boutique inside the Rideau Centre at 50 Rideau Street. This location not only offers a full selection of Omega timepieces but also provides Tissot servicing, giving clients reliable after-sales support and access to popular entry-level Swiss models.
Further east, in Québec City, La Maison Monaco has opened a flagship location featuring a strong lineup of respected Swiss brands, including Breitling, Omega, and others. The boutique reflects the same focus on presentation, expertise, and product variety found in its Montreal and Ottawa locations.
With each expansion, La Maison Monaco continues to build its reputation as a trusted luxury watch retailer, offering a consistent, high-quality experience to collectors and buyers across the province.
Boutique Highlights: Brand-Driven Shopping Experiences
La Maison Monaco’s strength lies not only in its geographic reach but in the brand partnerships that define its identity as a trusted destination for luxury watches in Canada.
One of the standout achievements is the launch of Canada’s first franchised TAG Heuer boutique, operated by La Maison Monaco. This milestone reinforces the retailer’s strong relationship with leading Swiss brands and its ability to offer exclusive access to collections and new releases.
In Ottawa, the group made early moves in luxury retail with the opening of the first standalone Omega boutique in the city. Located inside the Rideau Centre, this boutique continues to serve as a key destination for Omega collectors and newcomers alike.
Throughout its locations, whether in Royalmount, Québec City, or Montreal, La Maison Monaco regularly hosts seasonal activations and exclusive product launches. A recent example includes the availability of the Big Bang Unico Mint Green, a limited seasonal Hublot release that drew strong interest among enthusiasts.
A Watch Lover’s Destination During Formula 1
During the 2025 Canadian Grand Prix in Montreal, La Maison Monaco partnered with TAG Heuer to create a boutique experience tailored for motorsport and watch enthusiasts alike.
As Formula 1’s official timekeeper, TAG Heuer brought the racing spirit into the heart of the Royalmount boutique with a dedicated race-ready pop-up installation. The boutique was transformed with themed displays, exclusive models, and storytelling elements that highlighted TAG Heuer’s deep connection to Formula 1.
Collectors visiting during the race weekend were able to explore motorsport-inspired timepieces and limited releases in a setting designed to mirror the precision and performance of the sport itself.
By aligning directly with one of the biggest sporting events in the country, La Maison Monaco reinforced its position as a leading luxury watch retailer in Montreal, offering not only top-tier brands but also immersive retail experiences that bring those brands to life.
