You feel the torque. You smell the fuel. You see the machines storming around Circuit Gilles‑Villeneuve. But what you don’t hear…is the silent pulse of perfection.
Enter TAG Heuer, now officially back as the Timekeeper of Formula 1, marking its return to the heart of motorsport after more than two decades. At the Canadian Grand Prix in Montreal this June, the brand’s precision timing systems will be visible across pit lanes, broadcast graphics, and on the wrists of race professionals.
For watch enthusiasts, this is the perfect moment to witness how high-performance watchmaking powers the world’s fastest sport.
TAG Heuer’s F1 Legacy & 2025 Revival
TAG Heuer isn’t a newcomer; it’s a return. The brand defined motorsport timekeeping from 1992 to 2003, linking its DNA to circuits worldwide. In 2025, TAG Heuer reclaimed its throne under a 10‑year LVMH partnership, overtaking Rolex to become the F1 official timekeeper once again. Now, TAG Heuer Montreal Formula 1 isn’t just a moniker, it’s a mission: to re-entrench timing technology from the paddock to the wrist. This revival extends into every chrono movement and marketing pitch, but the real proof comes when the lights go out in Montréal.
Canadian Grand Prix Montréal: TAG Heuer’s Time Comes to Life
June 13–15 marks Round 10 of F1’s 75th anniversary, Grand Prix Montreal is back as a global spectacle, with an attendance topping 340,000.
TAG Heuer isn’t simply a sponsor here; they’re the time-facing patron. Key showcase features include:
1.2‑meter LED-lit pit-lane clocks, wrapped in red fiberglass bezels and reminiscent of vintage TAG stopwatches.
On-screen timing graphics, pre-race sequences, and lap overlays are all engineered with TAG’s timing tech.
Every corner, every sector, every flash of the start lights is measured with sourcing from TAG Heuer’s chronometric legacy.
Solargraph Launch: A Timepiece Born of Racing
Just in time for Tag Heuer F1 Montreal, the brand launched the Formula 1 Solargraph 38 mm, solar-powered, race-ready, and design-anchored to the grid.
Why it matters to F1 and Montreal:
The Solargraph’s release coincides with one of the most technically demanding circuits on the calendar, Circuit Gilles-Villeneuve. Its granite-gray tones and brushed finishes reflect the raw textures of Montreal’s legendary track, where tire rubber meets asphalt in fractions of a second.
Key Technical Highlights:
TH50-00 Solar Quartz Calibre, developed in partnership with La Joux-Perret: charged by sunlight or artificial light, it stores energy for up to 10 months, a direct nod to endurance and sustainable innovation.
Lightweight stainless-steel construction, water resistance up to 200m, and a streamlined 38mm case for all-day wear.
Color options reflect racing inspiration: icy white, asphalt black, and Petronas-style green accents, all echoing elements of the Grand Prix de Montréal.
For those attending or following the race, it’s more than fitting, it’s a solar-charged statement of racing obsession.
TAG Heuer Monaco Split-Seconds Chronograph I F1®
Unveiled as one of the most advanced racing chronographs ever produced, the TAG Heuer Monaco Split-Seconds Chronograph I F1® is the ultimate symbol of TAG Heuer’s precision legacy in Formula 1. Released in ultra-limited quantities, this timepiece represents the pinnacle of racing-inspired horology and is a natural headliner for this year’s Canadian Grand Prix celebrations in Montreal.
What makes it special?
Rattrapante Split-Seconds Function: A rare complication used to time two intervals simultaneously, essential during qualifying sessions or comparing sector performances. It’s the horological equivalent of a pit-wall strategist’s tool.
Case Architecture: Crafted from grade 5 titanium with sapphire crystal bridges, this Monaco is incredibly lightweight yet rigid, mirroring the materials used in F1 chassis construction. It’s a timepiece that looks as fast as it functions.
Skeletonized TH81-00 Movement: Developed in collaboration with Vaucher, the movement is a masterpiece of technical reduction, optimized for both performance and visual impact. The red and blue anodized bridge split symbolizes the rivalry and split-second decisions of racing.
Racing-Inspired Design: From its square Monaco silhouette to the visible mechanics, this piece screams motorsport. The oversized pushers and crown are designed for fast operation, even with gloves, just like a driver’s onboard controls.
Why it matters in Montreal:
During Grand Prix Montreal, this watch is a mechanical expression of the race’s tension and tempo. It’s not available everywhere, and certainly not for long. This is your chance to see, experience, and even acquire one of the rarest and most technically advanced luxury watches in motorsport.
Available at La Maison Monaco!
From June 11–15, La Maison Monaco is proud to showcase this exclusive piece in our Montreal boutique, alongside other TAG Heuer Formula 1 watches.
Visit us during the F1 in Montreal festivities or explore our exclusive TAG Heuer collection online. Either way, timing has never looked so thrilling.
Fan Experience in Montréal
Trackside or in town, TAG Heuer transforms Grand Prix Montreal into a watch-centric festival.
Pit-lane clocks double as sonic icons and tactile regulators
Media feeds highlight TAG’s timing during strategic overtakes and podium countdowns
Paddock displays & sponsor zones give fans access to TAG’s mechanical mastery
The result? Montréal isn’t just hosting a race, it’s echoing with the rhythm of time, showcasing how a TAG Heuer racing watch feels at 300 km/h.
