There’s a certain magic in seeing a timepiece you love on the wrist of someone iconic. It’s not just about celebrity glamour, it’s about shared taste, unspoken values, and the deeper meaning behind a watch.
In recent years, Zenith has quietly reasserted itself as a force in luxury horology, not by chasing trends, but by earning the respect of people who understand what a great watch truly is. From Will Ferrell’s vintage-inspired Defy Revival to Aaron Rodgers’ high-performance Chronomaster, Zenith has found its way onto the wrists of icons in film, sports, art, and music.
As Zenith evolves for a new generation, these watch lovers in the spotlight are helping redefine what the brand stands for in today’s world, a bridge between history and modern identity, worn by people who know exactly what time means.
Will Ferrell: Comedy Royalty Meets Vintage Revival
You wouldn’t normally associate Will Ferrell with the world of high horology, but that’s exactly what makes his watch choices so intriguing. Known for his irreverent humor and eccentric charm, Ferrell has emerged quietly and authentically as a low-key watch enthusiast with excellent taste, and his recent red carpet appearance confirmed it.
At the Cannes Film Festival in 2023, Ferrell stepped onto the scene wearing the Zenith Defy Revival A3691, a bold yet tasteful reissue of the brand’s 1969 original. With its vibrant red dial, angular tonneau-shaped case, and faceted indices, the A3691 is not a safe choice; it’s a statement. It tells other watch lovers, “I know what this is. Do you?”
But Ferrell’s love for Zenith doesn’t end there. He’s also been spotted wearing the El Primero Striking 10th, a technical marvel known for displaying 1/10th of a second on the central chronograph hand, and the Chronomaster Original, which blends contemporary craftsmanship with 1969 design language. These aren’t throwaway fashion picks. These are deliberate nods to Zenith’s deep-rooted contributions to modern chronograph history.
He’s not an ambassador, not paid to endorse, he simply wears what he likes. And that authenticity carries weight in the watch community. It’s a reminder that Zenith isn’t just for collectors, it’s for those who appreciate design, history, and the small, beautiful things that often go unnoticed.
Aaron Rodgers: Precision Timing On and Off the Field
When it comes to quarterbacks, precision means everything; every decision is made in fractions of a second, demanding impeccable coordination and unwavering focus under pressure. It’s no surprise, then, that Aaron Rodgers, a four-time NFL MVP and one of the most calculated minds in football, found his horological match in Zenith.
Since becoming an official Zenith ambassador in 2021, Rodgers has forged a meaningful connection with the brand, one rooted not just in visibility but in values. Discipline, legacy, performance, these are the attributes that define both the man and the machine on his wrist.
At the heart of his relationship with Zenith is the Chronomaster Sport, specifically, the steel version powered by the El Primero 3600, a high-frequency automatic movement that measures elapsed time to 1/10th of a second.
Creative Icons & Global Talent
While brand ambassadors often serve as the polished faces of watch campaigns, Zenith’s “Friends of the Brand” program operates on a more meaningful frequency. These are not just public figures posing for a few photos; they’re individuals whose lifestyles, creative disciplines, and philosophies align seamlessly with Zenith’s core values of innovation, precision, and authenticity.
Carl Cox
As one of the most legendary DJs in electronic music, Carl Cox brings high-energy performance and cultural gravitas to Zenith’s universe. His watches of choice? The Chronomaster Sport and the Defy Extreme are both bold, technical, and built for endurance. Cox’s relationship with Zenith makes perfect sense: timing and tempo are the heartbeat of his world, and no other brand aligns more naturally with the idea of music driven by precision.
Patrick Mouratoglou
Coaching champions like Serena Williams isn’t about talent alone; it’s about discipline, timing, and legacy. Patrick Mouratoglou embodies the same principles that Zenith builds into every movement. His presence as a Friend of the Brand speaks to Zenith’s emphasis on mental clarity and high performance, qualities mirrored in pieces like the Chronomaster Sport, which combines the brand’s rich El Primero heritage with modern athletic energy.
