Watches & Wonders Geneva 2025 is not just an event, it’s an experience that brings the fascinating world of horology to life. From legendary watchmakers showcasing their latest innovations to immersive activities that allow you to get hands-on with the craft, the event promises to be a dream come true for watch enthusiasts and collectors alike.Â
But what makes this year’s edition stand out is the “In the City” program, a vibrant mix of boutique animations, exclusive workshops, and cultural experiences that bring watchmaking directly into the streets of Geneva.
So, let’s dive into the exciting activities you can enjoy during this monumental event.
1. Boutique Animations: Immersing Yourself in Watchmaking Excellence
The heart of the “In the City” experience lies in the boutique animations, where some of the world’s most prestigious watch brands open their doors to unveil unique experiences for enthusiasts. These activities give you a chance to interact with timepieces in ways you never have before, making it the perfect way to truly immerse yourself in the art of watchmaking.
Hublot – A Revolutionary Mindset: 20 Years of Big Bang
Step into the future of timekeeping with Hublot at their exclusive flagship store on Rue du Rhône. Since its debut in 2005, the Big Bang collection has consistently pushed the boundaries of design and innovation. Known for its groundbreaking creations and disruptive spirit, the Big Bang continues to evolve, staying ahead of trends and captivating watch enthusiasts worldwide.
On April 3rd, from 5:30 pm to 9:00 pm, join Hublot for the Nocturne event at their flagship store, where you’ll have the unique opportunity to be among the first to witness the newly launched timepieces, fresh off the Watches & Wonders 2025 stage.Â
As you explore these extraordinary novelties, get ready to be mesmerized by a surprise musical performance, adding an extra layer of excitement to your evening. The event will be conducted in English, ensuring that all attendees can fully immerse themselves in this remarkable celebration of Hublot’s heritage and future.
IWC Schaffhausen – Engineered for the Race Track
Experience the perfect blend of engineering and performance at IWC Schaffhausen as they showcase their impressive collection of racing watches. Since 2013, IWC has been the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula Oneâ„¢ Team, creating watches that are designed to withstand the rigors of high-speed performance on and off the track.Â
Join IWC for a deep dive into the world of craftsmanship and engineering with a special exhibition dedicated to their racing watches. As you explore the stunning designs and technology behind each timepiece, prepare for an adrenaline-packed experience. Challenge your friends and family to an exhilarating slot car race, adding a thrilling touch to your visit.
You can experience this exciting event on the following dates:
April 1, 2, and 4: 10:00 am to 7:00 pm
April 5: 10:00 am to 6:00 pm
Nocturne – April 3: 10:00 am to 9:00 pm
The event will be held in both English and French, ensuring an inclusive experience for all attendees.
Oris – The Ultimate Escape Room Challenge
Get ready for an unforgettable adventure at Oris with their exciting Escape Room experience at Watches & Wonders Geneva 2025. Step into the world of Oris and immerse yourself in a 15-minute interactive challenge where puzzles, mechanics, and discoveries await.
Guided by the Oris bear, who may offer a clue or two, you’ll face a series of puzzles that test your mind and your ability to think under pressure. This immersive experience will give you a deeper understanding of Oris’s craftsmanship and watchmaking innovations, all while having fun and racing against the clock.
The Escape Room is designed for up to 5 participants at a time, making it perfect for a group of friends, family, or fellow watch enthusiasts.Â
Capacity: 5 participants at a time
Languages: English, French, German
Zenith – Celebrating 160 Years of Excellence
Step into the world of Zenith and discover the brand’s incredible legacy as they celebrate 160 years of craftsmanship and excellence. At Watches & Wonders Geneva 2025, Zenith invites you to experience a curated selection of their latest novelties, watches that embody the brand’s rich heritage and innovative spirit.
With over a century and a half of watchmaking expertise, Zenith continues to push the boundaries of precision and design. Whether you’re a long-time admirer of the brand or a first-time visitor, this exhibition will offer you the chance to explore Zenith’s most exceptional timepieces, each showcasing the unparalleled craftsmanship that defines the brand.
Don’t miss your chance to immerse yourself in the artistry of Zenith’s new releases. Visit their booth to witness the cutting-edge designs, innovative movements, and iconic models that have made Zenith a name synonymous with watchmaking excellence.
Schedule:
April 1-4: 10:00 am to 6:30 pm
April 5: 10:00 am to 5:45 pm
Nocturne – April 3: 5:30 pm to 9:00 pm
Languages: English, French
2. Guided Tours: Explore Geneva’s Horological Heritage
One of the most engaging aspects of Watches & Wonders 2025 is the availability of expert-led guided tours that provide deeper insight into the city’s horological history and the significance of certain timepieces.
Geneva Guided Tour
Location: In the City – Village Horloger
Geneva has been the heart of the Swiss watch industry for centuries. This 90-minute guided tour will take you through the timeless history of Swiss watchmaking in Geneva, from the city’s beginnings as the birthplace of fine watches to its present-day status as a global watchmaking capital.
Musical Mechanisms at Musée d’Art et d’Histoire
Location: In the City – Musée d’art et d’histoire
A 45-minute guided tour of the museum’s exhibition focusing on the evolution of the music box and its intricate connection to horology. This rare exhibition allows you to experience the sound and mechanics that helped shape modern timekeeping.
3. Watchmaking Workshops: Hands-On Learning
If you’ve ever wanted to learn the intricacies of watchmaking, Watches & Wonders offers hands-on workshops that will let you do just that.
FHH Watchmaking Workshop
Location: In the City – Village Horloger
This 90-minute session is a perfect introduction to the fine art of watchmaking. You’ll learn the fundamental principles of assembling a watch and discover the precision and care that goes into every movement.
MIH – Build Your Clepsydra!
Location: In the City – Village Horloger
Take a step back in time with this 90-minute workshop where you’ll learn to build your own ancient water clock, a fascinating way to understand how humans have measured time for centuries.
