The crowd is holding its breath, cameras flashing, as the cover is pulled back to reveal a never-before-seen Audemars Piguet masterpiece at Watches and Wonders Geneva. Gasps echo as collectors and enthusiasts get their first look at a timepiece that will redefine horology. Moments like these? They’re the heartbeat of luxury watch events.
For true watch lovers, these events are adrenaline-packed stages where legends are born, innovations unveiled, and connections forged. Whether you’re chasing rare finds, soaking in the heritage of horology, or simply reveling in the magic of fine craftsmanship, these gatherings are where it all happens.
Here are the top 10 luxury watch events from 2024 to upcoming events in 2025. You can’t be a watch enthusiast without knowing about them!
1. Watches and Wonders Geneva
Location and Date: Halles de Palexpo, Geneva | April 9–15, 2024
Overview
Widely regarded as the pinnacle of luxury watch events, Watches and Wonders Geneva attracts collectors, enthusiasts, and industry leaders from all over the globe. In 2024, this celebrated event not only upheld its legacy but broke new records for attendance and participation, offering a truly immersive experience for attendees.
Key Highlights
Global Participation: Over 54 prestigious brands, including Rolex, Cartier, and Patek Philippe, joined forces to display their latest collections and exclusive designs.
Unprecedented Attendance: Welcoming over 49,000 visitors from 125 nationalities, Watches and Wonders proved its status as the global hub of horology. With over 19,000 tickets sold to the public, it became more inclusive than ever before.
Interactive Experiences: Attendees had access to workshops, public exhibitions, and live demonstrations, offering a behind-the-scenes look at the artistry of watchmaking.
Citywide Appeal: The “In the City” extension turned Geneva into a hub for horology, with events, exhibitions, and collaborations extending beyond the Palexpo to engage the entire city
Why Attend in 2025?
Set to return from April 1–7, 2025, Watches and Wonders Geneva is already generating buzz. As the event continues to grow, 2025 promises even more innovation, rare launches, and immersive moments for attendees.
2. Geneva Watch Days
Location and Date: Geneva, Switzerland | August 29 – September 2, 2024
Overview
Established in 2020 by iconic brands like Breitling, Bvlgari, and H. Moser & Cie., Geneva Watch Days has become a standout event in the world of horology. Its decentralized format and open atmosphere provide a unique opportunity to experience the craftsmanship and creativity of both major brands and independent watchmakers.
2024 Event Highlights
Diverse Participation: Over 52 brands showcased more than 100 exceptional timepieces.
Public Accessibility: Nearly 14,000 visitors attended, offering an inclusive space for watch enthusiasts and collectors.
Charity Auction: A standout auction raised CHF 108,000 to support future watchmaking talents.
Innovative Releases: Notable launches included Breitling’s 140th Anniversary limited editions, Girard-Perregaux’s revamped Tourbillon with Three Flying Bridges, and a unique collaboration between H. Moser & Cie. and Studio Underd0g, resulting in the ‘Passion Project’ timepieces.
2025 Upcoming Event
According to the official Geneva Watch Days website, the event is set to return in late August 2025, continuing its legacy as one of the most engaging and inclusive luxury watch gatherings globally.
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3. Dubai Watch Week 2024
Location and Date: Christie’s, The Henderson – Hong Kong | October 22–24, 2024
Overview
Dubai Watch Week (DWW) is a premier global platform dedicated to horological education, innovation, and the celebration of watchmaking craftsmanship. In 2024, DWW marked its 10th edition of the Horology Forum, expanding its reach by hosting the event in Hong Kong.Â
Key Highlights
Horology Forum 10th Edition: A series of engaging discussions featuring master craftsmen, industry leaders, and visionaries, offering deep insights into the art and science of watchmaking.
Masterclasses: Hands-on workshops where participants learned various aspects of watchmaking, from design to assembly, guided by experts in the field.
Product Exhibitions: Showcases of both contemporary and vintage timepieces, highlighting the evolution and artistry of watch design.
Networking Opportunities: An environment that fostered connections among watch enthusiasts, collectors, and professionals, facilitating the exchange of ideas and experiences.
Upcoming Events
Dubai Watch Week has announced plans for its 7th edition in 2025. The event is scheduled to take place from November 19 to 23, 2025, at a new location: Dubai Mall, Burj Park, situated near the iconic Burj Khalifa.
4. Hong Kong Watch & Clock Fair
Location and Date: Hong Kong Convention and Exhibition Centre | September 3–7, 2024
Overview
The Hong Kong Watch & Clock Fair is recognized as the world’s largest timepiece event, serving as a premier platform for industry professionals to showcase and explore the latest in watch and clock innovations. Organized by the Hong Kong Trade Development Council (HKTDC), the fair encompasses all sectors of the watch and clock business, including branded and complete watches, clocks, machinery, equipment, packaging, and parts & components.
2024 Event Highlights
Extensive Exhibitor Participation: The 2024 edition featured over 700 exhibitors from 15 countries and regions, presenting a diverse array of timepieces and related products.
Salon de TE: A highlight of the fair, this segment showcased more than 130 renowned brands across five themed categories, emphasizing haute horology and innovative designs.
Themed Zones: The fair was organized into various zones, including “Pageant of Eternity” for high-end complete watches, “Wearable Tech” for smartwatches and technology, and “Chic & Trendy” for fashionable timepieces, catering to diverse market segments.
Concurrent Events: Attendees had the opportunity to participate in forums, seminars, watch parades, and networking events, gaining insights into market trends and industry developments. Notably, the Hong Kong International Watch Forum and Asian Watch Conference were held during the fair.
2025 Upcoming Event
The next edition of the Hong Kong Watch & Clock Fair is scheduled for September 2–6, 2025, at the Hong Kong Convention and Exhibition Centre. Continuing its tradition, the fair will feature both physical exhibitions and an online component through the “Exhibition+” hybrid format, including the AI-enabled business matching platform, Click2Match, to connect buyers and exhibitors worldwide.
5. MASTERS EXPO 2024
Location and Date: RAI Amsterdam, Netherlands | December 12–16, 2024
Overview
MASTERS EXPO is Europe’s premier business fair, combining luxury, innovation, and networking on an impressive scale. With over 350 exhibitors spread across 40,000 square meters, the event attracts visitors from all over the world. It is a dynamic platform for showcasing the best in entrepreneurship, luxury goods, art, design, and more.
Key Highlights
Luxury Watch and Jewelry Brands: The “Jewels & Watches” category features prestigious names like TAG Heuer, Rolex, Omega, NORQAIN, and Choices by DL, offering attendees a chance to explore the latest in horology and fine jewelry.
Culinary and Lifestyle Experiences: Michelin-starred chefs provide unforgettable dining experiences alongside art exhibitions and live performances, elevating the event atmosphere.
Unparalleled Networking Opportunities: Connect with entrepreneurs, CEOs, and industry leaders in a business-driven environment designed to foster collaboration.
Special Events and Auctions: Highlights include live podcast recordings, charity auctions, and in-depth industry discussions.
Upcoming Events
MASTERS EXPO has announced its upcoming event for 2025. The 22nd edition of Europe’s premium business fair is scheduled to take place from December 11 to 15, 2025, at RAI Amsterdam. This event will bring together over 350 national and international companies across more than 20 sectors, providing a vibrant platform for entrepreneurship and networking.Â
